Calindá

Branding development for a soldierwood beer company.

A picture tent and podium featuring the drink's branding sitting in a white void.
A picture of a red, teal, and yellow gradient button up shirt plastered with symbols and marker doodles sitting in a white void.
A picture of a red, teal, and yellow gradient pair of sweatpants with a striped, concentric parrot design sitting in a white void.
A picture of a red, teal, and yellow gradient pair of sweatpants with a red left sleeve and yellow right sleeve and a a striped, concentric frog design sitting in a white void.
A picture of a wall of cans with one can falling out.
A picture of a painted mural depicting a stone watchtower, stylized profiles of a man and woman, a parrot, a frog, and two brightly colored buildings on a colorful swirly background. The mural reads "Tune In" and "Calindá: Soldierwood Beer" on the le

What Did I Think?

I went way out of my comfort zone for this project. The subject matter was familiar enough but the style was not something I had really ever tried before. Not in any significant capacity, anyway. Despite that, I think I did a good enough job implementing painting techniques and graffiti.

A flat of the mural design.
A flat of the concentric, stripey bird design.
A flat of the symbol and doodles design.
A flat of the can label design.
A flat of the tent's back wall. It features the same stylized profiles of the man and woman used on the mural but this time facing each other with concentric lines connecting in the center.
A flat of the concentric, stripey frog design.
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